Advice
Gap 2026
Six short drops through the autumn. One full reference report, launched in London in November.
The Advice Gap
The lang cat’s Advice Gap annual report is the reference study on the gap between those who pay for professional financial advice and those who might benefit from doing so.
This study has been running for over 10 years, starting its life with the Citizens Advice Bureau and moving over to us in 2019. You can download all the previous versions – including CAB’s – below.
This year instead of publishing one big report we’re going to release our key findings in six short drops over the autumn of 2026. We’ll then publish the full reference report at a launch event in London in November. The full report won’t just be the six drops smashed together – it will have its own narrative and much more detailed data.
As each section drops you’ll be able to access them from this page.
We’re proud to be able to offer free access to The Advice Gap thanks to our sponsor, Saturn.
Saturn is a leading provider of AI-driven tools to financial advisers, and believes in the power of professional advice to transform the lives of ordinary people. Their mission is to scale the provision of human-led advice to one billion people worldwide, using technology which makes that advice radically more affordable and accessible than it is today.
Here’s a short introduction from Saturn’s CEO, Amal Jolly, on why sponsoring The Advice Gap means so much to Saturn.
The Advice Gap 2026
Sizing the advice gap
Introducing the Advice Gap 2026, sizing the Gap and looking at those who pay for advice.
The AI wildcard
Introducing the fifth Advice Gap – those who use AI tools to get financial “advice”.
TO THE BARRIERS!
What’s preventing consumers from accessing and paying for advice?
TO THE BARRIERS! (2)
What’s preventing adviser firms from developing propositions to help plug the Gaps?
DEEP IMPACTS
Impacts on consumers – what’s the consequence for those who are unable to access advice?
ENTER THE REGULATOR
Policy and regulatory initiatives. Consumer and adviser views on targeted support and simplified advice.
2026 Full report
The complete reference report, with its own narrative and much more detailed data than the six drops.
Coming November 2026




